Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Social media is ubiquitously accessible, and enabled by scalable communication techniques.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life). Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms. Social media sites are sites like Facebook, Twitter, Bebo and MySpace

Thomas Cruise Mapother IV ( /ˈtɒməs ˈkruːz ˈmeɪpɒθər/; born July 3, 1962), widely known as Tom Cruise, is an American film actor and producer. He has been nominated for three Academy Awards and has won three Golden Globe Awards for the same movies: Born on the Fourth of July (1989), Jerry Maguire (1996), Magnolia (1999). He started his career with the movie Endless Love. Cruise's first appearance in a major film was in 1981's Taps. His first leading role was in the film Risky Business, released in August 1983. Cruise played the role of a heroic naval pilot in the popular and successful 1986 film Top Gun, and also secret agent Ethan Hunt in the series of Mission: Impossible action films.

He has starred in a variety of other successful films, including: Rain Man (1988), Days of Thunder (1990), A Few Good Men (1992), Vanilla Sky (2001), Minority Report (2002), The Last Samurai (2003), Collateral (2004), and War of the Worlds (2005).

Since 2005, Cruise and Paula Wagner have been in charge of the United Artists film studio, with Cruise as producer and star and Wagner as the chief executive. Cruise is also known for his support of and adherence to the Church of Scientology.

William Sanford "Bill" Nye (born November 27, 1955), popularly known as Bill Nye the Science Guy, is an American science educator, comedian, television host, actor, mechanical engineer, and scientist. He is best known as the host of the Disney/PBS children's science show Bill Nye the Science Guy (1993–1998) and for his many subsequent appearances in popular media as a science educator.

William Sanford Nye was born in Washington, D.C., the son of Jacqueline (née Jenkins; c. 1920–2000), a codebreaker during World War II, and Edwin Darby "Ned" Nye (died 1997), also a World War II veteran whose experience in a Japanese prisoner of war camp led him to become a sundial enthusiast. Nye is a fourth-generation Washington, D.C. resident on his father's side of the family. After attending Lafayette Elementary and Alice Deal Junior High in the city, he was accepted to the private Sidwell Friends School on a partial scholarship, graduating in 1973. He studied mechanical engineering at Cornell University, where one of his professors was Carl Sagan, and graduated with a Bachelor of Science in 1977. He was awarded an honorary doctorate by The Johns Hopkins University in May 2008. In May 2011, Nye was awarded an Honorary Doctor of Science degree from Willamette University where he was the keynote speaker for that year's commencement exercises.